Media Studies

Download e-book for kindle: Anatomy of Media by Philip Gordon

By Philip Gordon

ISBN-10: 149497097X

ISBN-13: 9781494970970

ANATOMY of MEDIA
Myths. Behaviors. Influence.

TIPPING element PHENOMENA

Tipping issues as evidenced in international occasions are in lots of methods, inspired by way of Media.

This simply published, ground-breaking ebook by way of Dr. Philip Gordon, Ph.D information 3 contemporary media case reviews which have been chosen at the foundation of universal Tipping element Attributes. every one concerned contagiousness and stickiness in the course of their improvement, and every arrived at a dramatic second in time, which can be characterised via the phenomenon of Tipping Points.

The first case research: Myths: The 2008 Presidential crusade of Barack Obama was once selected to check a narrower scope and time frame for the applying of the research.

In distinction to the second one case research: Behaviors: The foreign monetary obstacle of 2007-2010 which contains a broader learn interval to spot developments and extra complicated concerns.

The 3rd learn: affects: weather swap was once incorporated as attention as the study and research published severe relationships among media impression and international events.

As the difficulty of weather switch remains to be evolving, Dr. Gordon presents a technique and parameters for examining and predicting our planets’ so much urgent Media Tipping Points.

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Anatomy of Media by Philip Gordon


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