New PDF release: Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches

By Donald Self

ISBN-10: 0866568891

ISBN-13: 9780866568890

the yearly financial burden of alcohol abuse within the usa is superb, but the alcoholism therapy has been traditionally affected by governmental laws, ethical crusades, advocacy of particular therapy techniques, and a scarcity of selling wisdom. this is the 1st targeted set of study at the advertising of alcoholism remedy providers. The authors of this much-needed volume--reputable advertising and learn scholars--greatly extend the present base of data in regards to the alcohol therapy advertising subdiscipline, together with the referral process analyses of marketplace potentials for companies, promotional attempt session for brand spanking new companies, and the evolving nature of scientific companies distribution structures. via in-depth interviews with remedy companies, referral assets, and previous consumers of remedy amenities, and in significant stories of literature at the topic, Alcoholism therapy advertising offers basic study and common learn findings to supply useful advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

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